About Us
Welcome to the most magical agency where anything is possible! Our creatively fresh approach and cutting-edge expertise enable us to create wonders across every communication channel, from social media to large-scale conferences.
Our services range from strategic communication to event management and social media content creation and management. We transform your messages into enchanting ones for your target audience and ensure they spread through the right channels at the right time to the right people.
Leading the agency is communication specialist Heidi Ruul, who brings over a decade of experience in the field. During this time, she has worked with clients such as Google, Finnair, Visit Estonia, Red Bull, Tallinn Art Week, and for the past eight years, she has been managing media relations for Estonia's largest heavy music festival, Hard Rock Laager.
At Dark Magic Agency, our passion is to create messages, events, and campaigns that leave an indelible mark.
Our Magic
Marketing Communication
A strategic approach that involves various ways to communicate with target audiences, convey brand messages, create awareness, shape a positive reputation, encourage purchase decisions, and retain loyal customers. Marketing communication is an essential part of marketing strategy and helps companies achieve their goals by effectively engaging with their target audience.
Media Relations
Media relations activities include sending press releases, organizing press conferences, communicating with journalists, giving interviews, and planning and executing media events and campaigns. In summary, media relations help companies communicate their messages to a wider audience and build a positive reputation and credibility.
Crisis Communication
The aim of crisis communication is to effectively communicate and manage a situation when facing a critical or emergency scenario that could damage your reputation, credibility, or business operations. Crisis communication may involve prompt and thoughtful response, informing the public, clear and honest communication, problem-solving, and, if necessary, learning from the crisis and planning follow-up actions.
Content Marketing & Content Creation
Content marketing is a marketing strategy that focuses on creating and sharing valuable, relevant, and engaging content to engage audiences and promote your brand, product, or service. It helps to build a trusted relationship with target audiences, increase awareness, promote engagement, and encourage actions such as making purchase decisions or increasing brand loyalty.
Social Media
Social media management helps a company establish and maintain a strong presence on social media, increase engagement, grow followership, and promote brand awareness and credibility. It involves content creation, developing a social media strategy, posting content, engaging with users, monitoring analytics, and measuring results.
Strategies & Audits
Developing communication and social media strategies involves thorough analysis, goal setting, defining target audiences, and based on these, crafting strategies to achieve desired outcomes.
The results of an audit help shape effective strategies and improve action plans.
Event Marketing
Event planning, organization, and execution to promote a company's brand, products, or services. The aim is to build connections with target audiences, increase awareness, create positive experiences, and encourage engagement and sales. Event marketing may include various events such as conferences, seminars, workshops, trade shows, sponsored events, etc. It can be an effective means of creating direct contact and communication with target audiences and positioning the brand in the market.
Event Management
Event management involves planning, organizing, and executing events according to your needs and desires. We take care of everything: from developing the event concept to logistics, budgeting, engaging partners, sending invitations, and executing the event. With experience in organizing various events - from small meetings and parties to large conferences and festivals - we ensure your event is a success.
Trainings
Our trainings provide practical knowledge and skills to better understand and implement communication and social media strategies for your company or personal brand. Experienced trainers will guide you through optimal use of social media platforms, content creation, strategies, and many other essential aspects.
Our Charming Clients
